Type: Business Development, Entrepreneurship
License: Limited Commercial Use
Overview
The key to achieving online coaching business success lies in building a premium brand with established credibility. Aspiring coaches should avoid the toxic and confusing ideas that some individuals may present when it comes to developing an online coaching business. One of the most toxic ideas is to recruit as many clients as possible for one-on-one coaching, without first building an established brand and reputation. The truth is, people won’t seek out one-on-one coaches unless the coach is worth seeking out. Therefore, building a premium brand is essential before marketing oneself for one-on-one coaching.
Establishing a premium brand involves writing books, getting interviewed, becoming a minor media figure, and establishing a name in the industry. These activities take effort, focus, and motivation, but they are necessary for building credibility and reputation. Only then does it make sense to market oneself in terms of one-on-one coaching. Before reaching that stage, it’s more effective to offer materials such as books and videos to provide value and establish oneself as an expert in the field.
This eBook provides valuable insights into the art of developing and running a successful online coaching business. It explains the toxic ideas and pitfalls to avoid and provides practical tips and strategies for building a premium brand and establishing credibility. Aspiring coaches, marketers, and anyone interested in the power of storytelling will benefit from the real-life examples and case studies that illustrate the impact of great storytelling in various contexts. With the help of this eBook titled “Online Coaching Business Success”, readers can learn to craft and share powerful narratives that will captivate and engage their audience.
Subjects Include:
- Qualities of a Great Coach.
- Coaching as a Business.
- Challenging Your Knowledge.
- The Root Cause of Client’s Obstacles.
- Reasons Coaches Fail.
- Work the Media.
- Enhance Your Market Value.
- Group Coaching.
- A Successful Group Coaching Program.